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Post-COVID trends in the travel and hospitality industry

Post-COVID trends in the travel and hospitality industry


  • The hospitality industry is shifting gears for maximum conversions in the post-pandemic era.
  • Cloud technology-based touchpoints can boost customer engagement.
  • Incorporating the existing virtual framework into returning physical infrastructure facilitates audience inclusivity.

After a COVID-19 dry spell for two years, the travel and hospitality industry has finally been roused from a deep sleep. As pandemic regulations loosen and borders reopen (to various extents) in multiple regions, flights and accommodation are experiencing a steep surge in demand.

What does this new landscape look like? What are some of the key developments and trends that businesses should take into account while formulating their strategies?

We’ll take a look at some of these key trends driving travel and hospital organizations to reshape how they’re meeting the expectations of a post-COVID, digitally savvy traveler base.

Virtual tourism

To maintain relevance during the pandemic, many companies launched various VR tours and immersive experiences to promote various destinations and give prospective travelers a different kind of sizzle.

Some of these experiments have paid off in the form of bookings from travelers captivated by the virtual journeys. There is no inherent need to discontinue them now, either.

Imagine an interactive space online that offers prospective travelers try-before-you-buy experiences for different flights, train routes, heritage sites, and more. This focus on virtual prospect engagement can, through absorbing content and online community building efforts, foster long-term engagement and conversion.

By implementing the right solutions to properly leverage the data sourced through such interactions, travel and hospitality brands can tailor these experiences to individual audience members and engage them more holistically across the entire lifecycle.

Cloud technology

With the cessation of travel due to border restrictions, the industry struggled as rigid, siloed, legacy ecosystems prevented businesses from adapting to the current situation. As digital became the new normal for work and commerce, many organizations invested in cloud-based solutions across multiple processes and touchpoints.

For example, cloud-centered customer engagement solutions—especially those with an omnichannel focus and equipped with a strong data layer—have grown in popularity by allowing businesses to manage the rapid boost in online traffic and data volume. 

It is crucial to acquire technology with the scale and sophistication to achieve a 360° view of the ever more digitally savvy travelers.

Making digital transitions a breeze for all

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